Experience
Gaylord Archival
Digital Marketing Manager & Consumer Marketing Strategist, N. Syracuse, NY • January 2015 - present
• Writes and conceptualizes digital marketing campaigns and promotions via email, web and social media
• Plans, schedules and executes email sends through marketing automation platform (MA)
• Conducts A/B testing of various email, web and social marketing campaigns through various platforms
• Develops and maintains automated work flows for both email marketing and lead generation through MA
• Manages brand's social media presence on Facebook, Instagram, Twitter, YouTube and LinkedIn
• Executes paid advertising strategy through Google Adwords, Amazon and social media platforms
• Designs and develops SEO-driven landing pages in web content managment system (CMS) and MA platform
• Assisted with rebranding across multiple channels, including campaigns specifically for web and email
• Launched seller presence on Amazon.com to appeal to the consumer market; manages Amazon presence
• Analyzes results and reports on email, web and social marketing initiatives monthly

Gaylord Brothers, Inc.
Web Marketing Specialist, N. Syracuse, NY • January 2011 - December 2014
• Wrote and conceptualized email and web campaigns and promotions
• Planned, scheduled and executed email sends through email service provider (ESP)
• Maintained brand's social media presence on Facebook and Twitter
• Designed and developed SEO-driven landing pages in HTML
• Executed the SEO and SEM strategy
• Managed all online content
• Played an integral role in the process of replatforming the entire Gaylord.com ecommerce site over the course of 18+ months (launched May 2014)

Web Content Specialist & Copy Editor, N. Syracuse, NY • July 2009 - December 2010
• Wrote and edited copy for web, email and print channels consistent with the company’s brand identity
• Maintained website navigation and product presentations to maximize conversions
• Maintained website and supported email marketing by utilizing HTML, Adobe Dreamweaver and Silverpop
• Utilized Google Analytics to monitor website traffic
• Implemented the search engine optimization strategy to drive traffic to the company's site

Rotten to the Core Web Design
Owner/Web Designer/Copy Editor, Syracuse - Uniondale, NY • June 2007 - December 2012
• Created completely original HTML, CSS and Javascript-based layouts for the web and provided professional copy editing services

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