Experience
Gaylord Brothers, Inc.
Web Marketing Specialist, N. Syracuse, NY • January 2011 - present
• Writes and conceptualizes email and web campaigns and promotions
• Plans, schedules and executes email sends through email service provider (ESP)
• Maintains brand's social media presence on Facebook and Twitter
• Designs and develops SEO-driven landing pages in HTML
• Executes the SEO and SEM strategy
• Manages all online content
• Played an integral role in the process of replatforming the entire Gaylord.com ecommerce site over the course of 18+ months (due to launch by Q2 2014)

Web Content Specialist & Copy Editor, N. Syracuse, NY • July 2009 - December 2010
• Writes and edits copy for web, email and print channels consistent with the company’s brand identity
• Maintains website navigation and product presentations to maximize conversions
• Maintains website and supports email marketing by utilizing HTML, Adobe Dreamweaver and Silverpop
• Utilizes Google Analytics to monitor website traffic
•Implements the search engine optimization strategy to drive traffic to the company's site

Rotten to the Core Web Design
Owner/Web Designer/Copy Editor, Syracuse - Uniondale, NY • June 2007 - December 2012
• Creates completely original HTML, CSS and Javascript-based layouts for the web and provides professional copy editing services

New York Civil Liberties Union Central New York Chapter
Newsletter Designer/Copy Editor, Syracuse, NY • June 2009
• Edited content for, designed and laid out the entire CNY Chapter's newsletter, working closely with the Chapter director to produce a consistent and polished product

Maxim Health Systems
Web Designer/Office Assistant, Syracuse, NY • September 2008 - June 2008
•Designed, maintained and updated a flu shot clinic website for the Syracuse branch

Daily Bedpost & EMandLO.com
Daily Research/Contributor, Virtual • October 2007 - June 2008
• Found and created original blog-worthy content and wrote several original pieces, as well as commentary on various subjects daily

Pulse Magazine
Art Director/Managing Editor/Photo Editor/Webmaster/Writer, Hempstead, NY • February 2007 - May 2008
• Laid out the entire 52-page magazine, assisted the editor-in-chief, influenced story content, directed photo shoots and edited photos, maintained pulsemagazineonline.com, and wrote four published stories (including a cover story), all over the course of three issues

WKTV NewsChannel 2
News Writer/Web Producer, Utica, NY • June - August 2006
• Wrote news articles for and maintained wktv.com, in addition to writing scripts and conducting interviews for the evening news

Skills
• Writing and editing using Associated Press (AP), Modern Language Association (MLA), American Psychological Association (APA) and Chicago Style
• Mac and Windows operating systems
• The Adobe Creative Suite and the Microsoft Office Suite
• HTML, CSS, JavaScript, basic PHP
• Email service providers (ESP), content management systems (CMS), digital asset management systems (DAM) and order management systems (OMS)
• Search engine optimization (SEO), Google Analytics and social media optimization (SMO)

Education
Hofstra University School of Communication and Honors College, Hempstead NY
Major: Print Journalism • Minor: Fine Arts New Media • B.A. earned May 2008

Accomplishments
Hofstra University Provost Scholarship for Academic Achievement • Fall ‘04 - Spring '08
Hofstra University Honors College Scholarship • Fall ‘04 - Spring '08
Dean’s List • Fall ‘06 - Spring '08
Provost's Scholar • Spring '08